Designing across product, brand, and human-centered AI.
I'm a designer with a BFA in Graphic Design, now working where research meets interaction. My work runs from real-world brand systems to the interfaces where people make high-stakes decisions. I'm based in Charlotte, NC.
Deliberate friction that helps loan officers catch a biased AI recommendation.
A human-centered lending dashboard built around cognitive forcing functions, redesigning the one moment where a person can still catch a discriminatory outcome before it's approved.
The first mobile home for a brand-new women's pro basketball league.
A research-first concept app that answers the three questions a new fan actually has: when is it, how do I watch, how do I get tickets, and re-prioritized itself three times as the evidence came in.
Branding, merchandise design, and more.
Before product work there were festivals, storefronts, team apparel, and a lot of direct-to-garment printing. Six logo systems, a full festival identity, three years of retail campaigns, fifteen graphic tees, and a portrait series.
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Hello, I'm Vic. I'm currently interested in designing across user experience and brand identity, where research meets interaction.
I make work that's both visually compelling and grounded in how people actually think and make decisions. I bring both craft and critical thinking to every project.
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