Designing across product, brand, and human-centered AI.
I'm a designer with a BFA in Graphic Design. I carry an identity from the first mark through to merchandise, campaign graphics, print, and the interface itself, and I ground it in research. Based in Charlotte, NC.
Deliberate friction that helps loan officers catch a biased AI recommendation.
A human-centered lending dashboard built around cognitive forcing functions, redesigning the one moment where a person can still catch a discriminatory outcome before it's approved.
The first mobile home for a brand-new women's pro basketball league.
A research-first concept app that answers the three questions a new fan actually has: when is it, how do I watch, how do I get tickets, and re-prioritized itself three times as the evidence came in.
Branding, merchandise design, and more.
Festivals, storefronts, team apparel, and a lot of direct-to-garment printing. Logos, a full festival identity, three years of retail campaigns, fifteen graphic tees, and a portrait series.
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Hello, I'm Vic. I design brand identities, the graphics and merchandise that carry them, and the interfaces where people make real decisions.
I make work that is visually compelling and grounded in how people actually think and decide. Craft and critical thinking on every project, from a logo to a lending dashboard.
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