Charlotte Podcast Studio is a new home for local and traveling podcasters who need the resources to make their dreams reality. I was hired by the CPS team to bring forth a strong brand identity, anchored by a distinctive logo. The team needed a brand that would attract newcomers in a highly saturated marketplace. Intentional simplicity was the solution that I decided upon.

I created a logomark that is inspired by sound, and signaling, essential aspects of podcasting. The C which essentially emanates the signal/ sound, can be representative of Charlotte and/ or Concord, NC wherein the studio is stationed. The logomark also serves as an asset in the overall branding toolkit.

The logo can easily translate to the needs of the studio, whether digital or physical. From merchandise, banners, and signage, to social media graphics and other digital usages, the logo that be utilized with effectiveness.